Charlie is responsible for the stewardship and implementation of business planning that delivers on the strategic goals of RFDS South Australia & Northern Territory (RFDS SA/NT). Charlie is the executive lead for the strategic planning/delivery of RFDS SA/NT’s fundraising and tourism businesses, as well as its brand, marketing and stakeholder engagement strategies that build community reputation and trust with its corporate and government funders. A son of a farming family, Charlie is a former journalist and editor, award-winning communications practitioner with a genuine passion for rural and remote communities – the people, their values and their cultural and economic contribution to Australian society.