Alex Baburamani is the Strategic Marketing Director for Industrial Scientific in Asia Pacific, where he leads commercial strategy, product adoption, and regional growth across the mining, energy, and heavy industry sectors. With over 20 years of experience spanning technology, safety, and connected solutions, Alex is passionate about modernising mining operations through data-driven innovation and sustainable practices. He works closely with global and local stakeholders to deliver scalable safety-as-a-service models and operational efficiencies. Based in Singapore, Alex brings a regional lens to global mining challenges, blending field insight with a strong track record in strategic transformation and customer value delivery.